Search Engine Positioning UK – A Game of Location
Location, location, location scream real estate experts. The search engine optimization experts scream the same words – location in search results is key. Having your website links displayed on the first top half of the results page is the most ideal location one could ask for . If a site is beyond page two, it may as well not exist . Statistics show that click-throughs reduce exponentially after page 2 . It’s not impossible to learn the basics of good Search Engine Positioning UK .
Engineering a Good Search Engine Position
If you put a lot of time and effort into building your website, its equally important that you give equal importance to making sure the website can be found on the search engines . Here’s how to ensure your place in the search engine result helps rather than hurts . Successful people know to surround themselves with experts. A search engine expert can achieve top search engine positioning .
Here are some of the basics of search engine crawlers the search engines use to determine Search Engine Positioning .
1. Keywords are good, but spamming the search engine crawlers with overly dense keyword text will result in a search engine dropping your site completely .
2. Meta Tags such as Title should contain keywords . Some of the most popular keywords are misspellings of real words .
3. Link Popularity counts with search engines when compiling search results pages . In other words having links from outside sites makes your site more relevant, a fact not ignored by search engines.
4. Get involved with Affiliate and/or Affinity programs and opportunities. Search engines value links from affinity sites highly. Affinity refers to subject matter related to your site. For instance if you offer test preparation for school entrance exams, an affinity site would be one that sells testing materials . An Affiliate Site is a site that markets your website regardless of the relationship of its content to your website . Hosted Ezine articles, blogs and other articles with embedded links will increase your link popularity .
What’s Next
These have all been passive techniques to achieve better search engine positioning. All the action is taken by the search engine and the web crawler, and then this results in the search engine result . However, almost all the top search engines also offer paid slots in their search results. An experienced SEO firm can assist with that process. Have fun!