Chime School

Posts Tagged ‘advertising fridge magnets’

In a far too harried world, we’re often searching how to have timely information; just in front of us for when we need it. Need was in search of a solution….

The information providers required their message in client’s faces and clients hoped for easy access to a fast fix for their problems – information offering up those solutions.

The perfect integration of problem and solution was in none other than the fridge magnet. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the space on the home’s fridge. Plumbers, electricians, real estate salesman, vets, doctors, local politicians and many more besides now rely on the efficacy of the fridge magnets ability to deliver it’s message.

The power of a insignificant fridge magnet rests in the reality that an average fridge is opened – read viewed – around 17 times each day. That’s a lot of exposure. 

A fridge magnet marketing card uses the same raison d’etre, but with a larger imprint area. This invention uses a small magnet at the head of a full color printed card. The substaintial benefits of the magnetic marketing card are its lower cost, size on size to a fridge magnet and its lighter weight and hence lower distribution cost. 

For many small businesses needing to have a larger than average message on the family fridge, they are a fantastic choice.

A further extension of the fridge magnet has been the development of a thicker material suitable for car magnets with the same ease of movement and positioning wherever you want on a car.  So these car magnets offer never seen before flexibility, to business owners, to utilize their vehicles as moving billboard. 

A recent marketing innovation is to get passers-by a parked company car, take a fridge magnet off the car; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.