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Posts Tagged ‘article writing’

There are plenty of places where we can learn about an affiliate marketing business.  Unfortunately, it is much harder to find someone to do the actual difficult work for you.  Well, I haven’t quite fixed that problem for you, but I have discovered what I think is the next best thing.

I do affiliate marketing, although I also sell my own information products and physical products.  My online business is made up of a number of traditional sites and blogs.  I rely quite heavily on search engine optimization (SEO) to secure traffic, but that is a long term strategy.  In some cases, I have used PPC for affiliate products with success, but more often I am lucky to break even. 

So, for me, as for all Internet marketers, traffic is a very challenging part of my business.  Especially difficult are those times when I have to pass on a new affiliate opportunity because none of my websites are optimized to bring in targeted traffic for the product, so I face the age old question:  How do I send my traffic to the vendor’s site?

My approach to directing traffic to the vendor’s site is just like many other affiliate marketers, I take them first to my own site, where I ply my skills of subtle persuasion.  Then I just hope that I have been sufficiently convincing to get them to click the link that directs them to the vendor’s site so that I have some small chance of earning my commission.  I would like to make that process a bit less involved and take the prospects to the vendors a little more efficiently.

I use article marketing extensively for all of my sites.  I employ that strategy primarily for its SEO value but also for the direct visitors that are sent my way.  However, especially for an affiliate marketer, there are two major problems with traditional article marketing.  First, the major article directories don’t allow contextual links within the body of the articles.  Instead the links stand alone in a section that they call the author’s resource box, but which screams, “Commercial!” to our readers.  Second, the major article directories do not allow affiliate links or even links to redirected pages or domains.

At last there is a content syndication service thall allows both contextual linking and inclusion of direct affiliate links.  Yes, you will be able to join the affiliate program of the amazing My Article Network once you become a member of the service.

My Article Network is like a consortium for article marketers and content publishers.  (The link goes to some specific information about My Article Network on one of my sites.) 

Since I am writing for affiliate marketers, I’ll cut short the presell message and let sales page of My Article Network speak for itself.  I’ve been using it for less than two months, and I am a complete convert to the system.  I joined it for the article distribution, but I became so enthused that I set up four new blogs to take advantage of the free content in some of my niches.  {(Go ahead.  Click the link, you know you want to.)(Do it!  You know you want to click the link.  Come on…don’t you think I deserve it?}

If you outsource your article marketing needs, you may be able to increase your profits even if you have to pay somebody else to write the articles for you.  While there are many reasons for this observation, one of them is that you need a lot of time to write the articles.  Pretty soon you may find that a large part of your time is spent on composing the articles and you have very little time left to do the other essential activities in Internet marketing.  You may also note that a professional article writing service provider could do the work for you in much less time than if you do the writing yourself.

It is also important to observe that competition in online marketing has been growing at a steady pace, thus resulting in the need to get more articles published in more directories in contrast to what was need a few years back.  The work needed for writing the articles has, therefore, become even harder.  And if your competitors outsource their article marketing needs, you may find it very hard to gain the upper hand because they can publish their articles on tap much faster than you.  If you lose to competition, you lose your chance of increasing your profits and you endanger the viability of your business.  It is easy to see why outsourcing your article writing needs could earn you more money in the long run.

However, before you start outsourcing your article marketing requirements, make sure that you have been doing this yourself for some time.  In this way, you would have a benchmark to evaluate the performance of your service provider and know if you need to find another provider.  You also know what quality articles are in terms of their construction, keyword density, and other factors.  You also know the work required to write the articles and you can come up with a realistic price and turnaround time.

And when you select your service provider to get your article marketing outsourced, it would be a grievous error to choose one based primarily on price.  While businesspeople should always be on the lookout for ways to save money, it could be more expensive for you in the long run if you obtain inexpensive but poor quality articles.  Make sure, instead, that you get high quality articles that are able to bring more traffic to your website.  More visitors means more chances of making a sales and increasing your profits.  Therefore, outsourcing your article marketing can make you more money.

Anyone who has been an Internet marketer for more than a month knows that the Internet consumes content in a hurry. A great deal of the success of online ventures eventually depends upon the quantity and quality of the output of the writers. No matter what the content happens to be, it first needs to be written! That is as true of video as it is true of an article on your website.

We can never lose sight of one unavoidable reality; our site is often the first exposure that many of our prospects have to our company. We must make a good impression on our visitors with the words we choose to convey our story. It is essential that our writers meet the expectations of our prospective customers or clients.

Many companies choose to meet their writing needs in house. However, many other companies are not well suited to the task of managing a staff of competent writers, who write carefully and research diligently. Many businesses, instead, contract their writing through free lance authors or by using the experience of an Internet article writing service. Some will go to guru.com, for example, or another website that facilitates the hiring of contract workers.

Free lance writers and article services can be reasonably priced solutions. In choosing among the many possible professional authors, be sure to learn how much they understand your business needs. Any writer you use should meet these criteria:

1) Any writer should be properly trained, of course. Equally important is that the author is naturally fluent in the language of your target market. For example, I grew up primarily in the United States. I speak a couple of other languages, however, I would hire a British writer to at least edit my work if I were writing exclusively for a target market in the U.K. While we write (and speak) the same language, the idioms, slang and many casual expressions are very different.

2) No writer can be expected to be an expert in every subject. However, you need to determine whether the writer who is going to write for you has the ability to quickly learn what is necessary about the subject to be able to write about that topic in an engaging manner.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) They must undertand the purposes of the article. If it will be published on your website, the article may have a very different purpose than if it is to be distributed for article marketing purposes. The former deals with a reader who has already found your site, while the latter is designed to attract visitors to your site.

5) Finally, the writers should not be confounded if you mention that they should optimize for a specific long tail key phrase. They ought to have some understanding of what SEO actually is.

You will get a great deal of benefit from the labors of your writers. If you have to turn over a trifle more to get a writer who is knowledgeable about Internet marketing needs, that will be money invested that will pay great dividends.

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your writing, always being mindful of the objectives of increased traffic to your site and improved search engine optimization (SEO).

* Dedicate a regular time at least once a week to write articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* Write from your own personal experience People look to the Internet to find answers to their questions from people who have actual experiences. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Be real and respectful to each and every reader. Feel free to incorporate a bit of humor, if the subject matter allows it. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you. If you have an exceptionally long article, break it into 2 or more shorter articles. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* Upon completion of your article, find a colleague or friend and ask them for their opinion. I currently review many of efforts with two close friends. Suggestions are freely given and changes are made. The end result is always a much high quality of article.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

For those of you who just happened to stumble onto this article and are beginning from the very beginning, I’ll begin with a brief answer to the question:  What is article spinning?

We sometimes spin articles so that we can get added benefit from the time or financial resources that we have invested into producing an excellent piece of web content.  We want to minimize the same article’s publication on too many sites, due to the fact that duplicate content will not be of any value to anyone involved.  Our prospective readers certainly don’t need to repeatedly find the same article, the websites risk getting no value from a duplicate article since the major search engines attempt to avoid showing the same article multiple times in any search results and we online marketers, in turn stand a substantially decreased liklihood of getting all the traffic or search engine optimization benefit that we might have have received from entirely fresh content. 

Spinning is simply rewriting the article, one bit of content at a time, and then using software to randomly select from the alternatives that we have written for each section to construct a large number of unique articles from our original version combined with our alternatives.  We can offer alternatives for entire paragraphs, for entire sentences, for phrases of a few words or for individual words. 

We can also place alternatives within other alternatives, using a process known as nested spinning.  As an example of this, let’s use this as my first sentence: “I love my new brown coat.”  I may decide to write two alternatives for that sentence.  One alternative might be, “I certainly enjoy the brown coat that I recently purchased.”  Another option might be to break the original into a couple sentences in this fashion:  “I have a new coat that I really enjoy.  It’s a dusty brown.”  So the computer will randomly choose one of those three alternatives for a given version of my article.

In order to use nested spinning, I give you an example using just the third alternative, although I could nest additional choices into any or all of the three options.  Let’s say that I decide to let the computer select either “really enjoy” or “like immensely.”  Furthermore, perhaps I can change “dusty brown” to “muted shade of brown” in some cases.

The more choices the spinning software has, the more versions of the same base article that are sufficiently unique (different from every other version) will be successfully generated.  (A good target is to have each version that you submit to a website be a minimum of 25% different from every other version.  I actually prefer to reach a higher standard of about 35% or more.)

Here are the two best ways to maximize your spinning efforts.

Method 1:  Rewrite each paragraph, one at a time, once.  Rewrite the first two or three paragraphs and the last paragraph a second time for each.  Now, using nesting, rewrite each sentence in each of the alternatives one time.  Next, add one more level of nesting by providing alternatives to certain words and phrases in the first two paragraphs and in the last paragraph.

Method 2:  Rewrite every sentence in the entire article one time.  Go back to the beginning of the article.  Provide one more rewritten version of each sentence in the first, second and last paragraphs.  Apply the first level nesting to selected individual words and phrases in the first three and the final paragraph.  Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is more thorough and will yield somewhat better results.  The second approach is faster and will usually yield satisfactory results.

If you choose to contract with a professional article spinning company, I suggest that you be certain that the service will strictly adhere to these general recommendations.  Indeed, consider sending the spinning company a link to this article.

One final tip:  As a rule, you achieve better results with longer articles, as the total number of alternatives (and, thus, possible unique combinations of alternatives) increases with the total number of sentences.  Of course, longer articles will also take far more time to prepare for spinning, so you need to weigh those variables in determining article length.

Article writing is a very powerful marketing strategy for any business; however on the Internet, everything revolves around search engines. That means that if you’re going to be writing articles for use online, you need to be optimising them for search engines. Something you should always do is having your main keyword in the Article Title.

Search engines, and the people who use them, will give a lot of attention to your pages providing you have enough keyword rich, helpful content on them, don’t overdo the keywords though as your article may be a bit monotonous and far from the ideal read. Unique content with the correct balance of keywords containing helpful Information is what you should strive for. Give people great content and they will stay on your pages longer giving you a better chance of making an affiliate sale, an Adsense click, or sign up to your newsletter.

Article writing can be very rewarding once you get the hang of it. Ideas can be gleaned from anything and everything. Newspapers, news, other articles and magazines are a good place to start, jot your thoughts down on paper first. It is a good idea to carry with you at all times a notebook and pencil, you never know when an idea will strike, or you come across information you would like to use in an article.

Article writing doesn’t have to be difficult, it can be as hard or as easy as you decide to make it but the fact is it is not really difficult to do. By planning your time to do your article research and then actually writing articles on a set schedule you will find it more of a simple habit and less of a difficult chore!

Webmasters and bloggers are always looking for new content for their sites. Directories are full of articles you can freely use to publish. Webmasters and ezine publishers can then download these articles and use the content for free as long as they keep your resource information at the bottom of the article intact including live hyperlinks. These hyperlinks to your websites are the important backlinks you create to promote your site and get better search rankings.

Article writing can be rewarding and easily learned, and article marketing is a great way to promote your website. An article published on an article directory is a potential gold mine. Although it’s very important to remember that to be a profitable venture you must provide high quality articles that uses keywords that are often searched on therefore attracting a great deal of free web traffic to your site.

Composing your top class, scripted, keyword rich article is for certain your first step in attaining your personal or business goals. Having said that and even after composing your masterpiece there is the usual sense of dissapointment when they are not used by publishers, but if you stick to a few simple steps, you’ll be on the path to a productive article writing campaign that will draw in publishers, webmasters, and also your online readers.

Simple fact is, that most publishers and webmasters are looking for good composition in a well written and unique article to post on their web site that furnishes their readers quality information and tips, only they don’t wish to accept articles for their web site that convey obvious signs of self-promotion of their own commercial enterprise, products, or services. Selling your business in your content will only drive people away, and they quickly move on to the next article that will help them in finding the answers to questions they are searching.

When readers go in search of a particular field of study, they are looking for selective information that answers specific queries they might have at the time. Whenever you are not precisely sure how to format your articles, just think before you begin, consider the organisation of your content and focus on the who, what, where, when, and why. Once you begin to produce your article in that format, you’ll definitely make it less complicated to write your article about specialized subjects that will flow naturally.

If you’re writing of a specific subject that can assist your readers, supply a shortened introduction of what you’re about to talk about. Then if the readers are interested in what you have to say, they’ll recognise what direction you’re going in with your particular subject. In the body of your article, have the all-important information that your topic is talking about with many features followed by the benefits.

The best way to achieve this is to talk of the characteristics of your subject, product, or services concisely, and then follow below your feature, a detailed benefit . Upon complesion of your article make sure you add a short conclusion. Never finish your article without having an ending. Readers will be questioning if they obtained the whole article, or if information was missing. Don’t forget, literally everybody likes an ending.

Whenever possible, while writing about a particular topic, you’ll impart more impact and believability to your article if you provide your readers authoritative resources to back up your claim. You can supply a few valid recommendations, a number of awards that were attained, or anything additional you feel will back up what you’re talking about. These are great ways to provide your readers firm proof you’re the authority on this subject, and you deliver value for them from your information.  

A big mistake a lot of new writers make when penning their articles is producing a lame Biography. You expend all your time and endeavour producing the perfect article to be submitted, and many ezine publishers and webmasters begin picking up your article and including them in their emails and websites. Nonetheless, if your biography at the conclusion of your article does not have impact, it won’t entice the reader to click through to either read more, or acquire more information about what you’re really offering.

It is important you spend as much time in producing the best author biography as you do when composing your article. Make a point of letting your readers know who you are, and that you’re the expert on this topic, and if you’re discussing a few products or services, in your author bio, anytime you are allowed more than 1 hyperlink to your site, blog, or email, make sure that you take advantage of this option, and include your maximum permissible links for your readers to click through and continue their travels to relevant information they’re interested in reading.

If you apply some of the information herein and adapt it to your own expressive writing style, I feel that you will be on your way to becoming a competent Article writer, and numerous well written articles will be picked up by publishers and webmasters hungry for unique content that offers up quality subject matter to their readers.

Making a website is easy, but to be an effective internet marketer, you need a site that will rank well.This allows for more exposure, traffic, and sales. 

This article presents 3 big tips for optimizing website content for ranking in the search engines.

1. Unique Content – A lot of people are putting sites out there that are basically clone sites.Search engines are identifying these sites to rank them lower.  The search engines want to see that you’re giving value to the web, not just cluttering it up.You want to provide a site that has good unique content. 

Think about it like this: If you’re choosing between 100 sites that look the same and the one site that is different and unique, which one are you going to choose?The one that sticks out is going to rank better.Take some time to think through the design of your site.This may take more time, but it will prove to be more profitable in the end.

2.Good Keywords – It’s all about the keywords.A site without the the right keywords won’t rank well.So how do you get these keywords?There are many free keyword tools, including one by Google. 

There are also many pay sites that can tell you how popular a keyword is.You want keywords with high monthly searches, but low competitors.  A good guideline to follow is a keyword that gets 200 or more monthly searches, but has 10,000 or fewer competitor sites.if you can, find about 20 of these.

3.  Website Structure – Once you have your keywords, what do you do with them?Search engines use “spider” that visit your site to extract information.You need to make it easy for the spider to extract relevant information from your site.

You can do this by using a keyword rich title.Put your money keyword in the title. If you are using more than one, separate it with “|”.Use 3 keywords max.  Choose the best ones and let that be the title to your site.

You can also use meta and robots tags.  Meta tags go in the header of your site, and its also a place where you can put keywords that are relevant to your site.Don’t pick too many, though, because you don’t want the search engines to think you are keyword stuffing.

The robots tag basically gives permission to the search engine spiders to search your site.  Just use “meta name=”robots” content=”all”, and the spiders will spider you site.

This article presented 3 tips for optimizing website content for ranking in the search engines.Use these tools and you can build ranking, boost traffic, and make a lot of money!

Was this article helpful? If you did, then take a look at other step-by-step tutorials here: http://www.CouchPotatoDollars.com

The author, Dean Lee. currently operates a successful internet marketing business using the steps he learned in the Maverick Money Makers VIP Club. To learn more visit http://www.CouchPotatoDollars.com