Posts Tagged ‘bottled water’
Creative Public Relations
The human body supports all of our physical functions, and is over 70% water. It regulates temperature, and also dissolves and rids your body of many impurities and toxins.Pure spring water cleans and hydrates your body better than anything else. Important? It’s the most important fluid you can drink.
Water flowing to the surface from an underground spring is considered natural spring water. Characteristically, natural spring water loses none of its minerals. Bottled spring water is better suited for human hydration, a crucial factor for your good health. Such water is free of the flavors, sugar, salt, impurities and toxins found in most water.
This has led to the biggest new fad– indeed, a whole new industry– all kinds of bottled waters. The first 2 pages of a Google search on bottled water, lists many websites for water from any pure spring in the USA, each claiming to be the purest and best tasting. This then points to the newest, most popular way to get your logo , brand, and slogan into the marketplace. It’s bottled natural spring water that sports your company’s logo or trade mark on custom made labels. This type of marketing is promoted as private labeling.
These days, bottled water with customized labeling is available as an advertising or marketing device on many websites on the Internet. This is a clever, affordable way to market your company name, logo, or message to your customers. The marketing industry always looks for something new and creative; custom labeled bottled waters or sparkling waters are a pouplar innovation, especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.
Public relations teams are thinking of all kinds of ways to take advantage of this trend. A creative PR consultant will find it difficult to run out of ideas. Politics, business, charities, churches, sports, and even family events are just a few of the possible fields for this new PR tool.
An extremely pouplar form of branding that I found was private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, and so on.The bottle label can be matched to the other items commonly ordered for weddings, such as napkins. It is even possible to make private labels instantly for free at freelabelmaker.
I guess you could even use this fun gimmick to announce the birth of your first child– private label bottled water named after the baby. I am sure if I sit here long enough, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .
Selecting A PUR Water Filter Replacement
One must get a PUR water filter replacement according to the type of water filtration system that he has in the home. There are pitcher versions, faucet mounted versions and refrigerator versions of these filters that all last for different lengths of time and cost different amounts of money to replace. The PUR water filter replacement that is the most expensive to replace is the PUR refrigerator water filter, costing about thirty-five dollars to replace. However, it also lasts the longest out of all the types of PUR water filter replacements, lasting up to six months before needing to be replaced. The cost per month then is only about six dollars, which is very affordable in the long run and much less expensive than buying bottled water.
Benefits of PUR Water Filter Replacement
Tap water often has pollutants in it that can be harmful to a person’s body over a long period of time. The PUR water filter replacements will help the person to maintain fairly pure waterso that the pollutants are less damaging to his body.The chlorine content in tap water is so high that it can be easily determined by tasting the water. There are also often heavy metals in the water which can be significantly harmful to a person’s body. Metals such as copper, cadmium and lead can do damage to the internal systems of the body and should be avoided whenever possible.The pitcher PUR water filter replacements discard the heavy metals from the water through the two stages of filtration.
There are other pollutants that the PUR water filter replacements can help to eliminate. There is sometimes sediment in the water as well as microbial cysts that can be harmful. There is also agricultural pollution that can come into the water from the pesticides and fertilizers that are used in the area and are not filtered out well by the city’s filtration system. There are industrial pollutants that can also get into the water, such as asbestos, which comes from the industrial plants that are in the area which also do not get filtered out by the city’s filtration system. Besides these, there are also some pharmaceutical pollutants that can get into the water, such as antibiotics, steroids and hormones as well as painkillers. These can also be dangerous and should be filtered out as much as possible in order to preserve the purity of the water.
A PUR Water Filter Replacement
One must get a PUR water filter replacement according to the type of water filtration system that he has in the home. There are pitcher versions, faucet mounted versions and refrigerator versions of these filters that all last for different lengths of time and cost different amounts of money to replace. The PUR water filter replacement that is the most expensive to replace is the PUR refrigerator water filter, costing about thirty-five dollars to replace. However, it also lasts the longest out of all the types of PUR water filter replacements, lasting up to six months before needing to be replaced. The cost per month then is only about six dollars, which is very affordable in the long run and much less expensive than buying bottled water.
Benefits of PUR Water Filter Replacement
Tap water often has pollutants in it that can be harmful to a person’s body over a long period of time. The PUR water filter replacements will help the person to maintain fairly pure waterso that the pollutants are less damaging to his body.One can easily detect the chlorine content in tap water. There are also often heavy metals in the water which can be significantly harmful to a person’s body. Metals such as copper, cadmium and lead can do damage to the internal systems of the body and should be avoided whenever possible.The pitcher PUR water filter replacements discard the heavy metals from the water through the two stages of filtration.
There are other pollutants that the PUR water filter replacements can help to eliminate. There is sometimes sediment in the water as well as microbial cysts that can be harmful. There is also agricultural pollution that can come into the water from the pesticides and fertilizers that are used in the area and are not filtered out well by the city’s filtration system. There are industrial pollutants that can also get into the water, such as asbestos, which comes from the industrial plants that are in the area which also do not get filtered out by the city’s filtration system. Besides these, there are also some pharmaceutical pollutants that can get into the water, such as antibiotics, steroids and hormones as well as painkillers. These can also be dangerous and should be filtered out as much as possible in order to preserve the purity of the water.
Sodastream Rights Fight in Germany
Are you aware of Soda Club’s legal battle in Germany? It could have far-reaching consequences in the bottled-water market.
In 2006, by claiming that Soda Club bottles were company property, not the customer’s (per standard customer contracts), Sodastream tried to stop a competing enterprise from refilling “their” bottles of carbon dioxide (CO2).
This effort failed in Germany, and now the same could happen in most countries.
Competition is needed in this market niche, both for environmental reasons (bottles should be refilled in the store, an operation that takes a mere 20 seconds); and for financial reasons (price could easily be halved). More info about refilling – and home refilling – of carbon dioxide bottles for home sodamakers here.
Consumers should consider that sparkling water made at home can already be had at a fraction of the cost of retail carbonated beverages; however, things could be a lot better.
Here are the facts from bundeskartellamt in Germany:
http://www.bundeskartellamt.de/wEnglisch/News/Archiv/ArchivNews2006/2006_04_13.php
April 13, 2006
Düsseldorf Higher Regional Court confirms immediate enforceability in the Soda-Club case
Soda-Club GmbH, Wiesbaden (“Soda-Club“) may not use its dominant position abusively. Soda-Club had prevented competing suppliers from refilling CO2 cartridges for water carbonating machines by claiming its ownership of the cartridges.
In February 2006 the Bundeskartellamt prohibited this conduct. Soda Club opposed the Bundeskartellamt’s immediately enforceable decision by applying to the Düsseldorf Higher Regional Court for interim measures. In provisional proceedings the court has now confirmed the Bundeskartellamt’s decision in all material respects. Soda-Club is dominant in the market for refilling CO2 cartridges. Hindering competitors from refilling CO2 cartridges represents an abuse of this dominant position. By this conduct Soda-Club prevents consumers from taking advantage of alternative refilling possibilities. Only the obligation to point out on labels on the company’s own cartridges that it is admissible to have them refilled by competitors was seen by the Higher Regional Court as a disproportionate measure.
Although Soda-Club can still appeal against the Higher Regional Court’s decision to the Federal Supreme Court, the Higher Regional Court’s decision implies that the numerous small and medium-sized bottling plants can now start to compete with Soda-Club and refill all cartridges circulating in the market.
Different Water Types Judged By What Source It Came From
Sparkling water is just one of all bottled water types sometimes referred to as “spring water” but that’s not really accurate. The origin and processing of different types of bottled water actually make them quite different in content and taste. In fact, the U.S. Food and Drug Administration (FDA)-the federal agency that regulates all types of bottled water-has established guidelines called standards of identity that classify bottled water into several different water types:
Spring Water: Ah, the ever-popular “spring water” is defined as bottled water derived from an underground formation from which water flows naturally to the surface of the earth. To qualify as spring water, it must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If the collection process uses some type of an external force, the water must be from the same stratum as the spring and must retain the quality and all of the same physical properties of water that flows naturally from a spring to the surface.
Purified Water: This is a type of drinking water that has been treated with processes such as distillation, deionization or reverse osmosis (we’ll get to those terms later). Basically, this just means that the bacteria and dissolved solids have been removed from the water by some process, making it “purified.” This type of bottled water is usually labeled as purified drinking water but can also be labeled for the specific process used to produce it, for example, reverse osmosis drinking water or distilled drinking water. Many bottled water brands are actually purified drinking water.
Mineral Water: Okay, ready for some science? Mineral water contains not less than 250 parts per million total dissolved solids and is defined by its constant level and relative proportions of mineral and trace elements at the point of emergence from the source. No minerals can be added to the water.
Sparkling Bottled Water: Yes, the fizzy kind. But what makes it fizzy? This type of water have the equal amount of carbon dioxide that it had when it emerged from its source. Sparkling bottled waters may be labeled as sparkling drinking water, sparkling mineral water, sparkling spring water, etc. A large assortment of calorie free flavors to flavor sparkling water to great taste is sold at http://allfreightfree.com
Artesian Water/Artesian Well Water: Ready for some more science? Artesian water comes from a well that taps a confined aquifer-a water-bearing underground layer of rock or sand-in which the water level is above the top of the aquifer.
Well Water: This one is pretty easy. Well water is exactly what it sounds like- water from a hole made in the ground that taps the water source.
Tap/Municipal: Obviously, as you know it’s the type of water which is piped right into your home. While tap water isn’t regulated by the FDA (but we thought it should be included here), it must meet the strict standards of the Environmental Protection Agency (EPA). Municipal tap water is generally of excellent quality, however, many people prefer the taste and enjoy the convenience of bottled water, which, in most cases, undergoes additional processing and often retains the pleasant characteristics of its natural source.
Bottled Water Regulation: The FDA is responsible for the food and pharmaceutical industries, two industries where safety and quality are of paramount importance. Yes, the FDA is full of serious customers. Therefore, bottled water is one of the most extensively regulated packaged-food products. The bottled water industry receives government oversight from federal and state agencies across the country, providing consumers with multiple layers of safety assurance – from the finished water product back to the source. Bottled water is required to be tested for the same parameters as tap water, but the standards are, in some cases, stricter than for tap water. State governments inspect and certify the “sources” of spring water, meaning that samples have been analyzed and found to be of a safe and sanitary quality according to regulation.
Facts About Custom Label Bottled Water
Custom bottled water is available as an advertising or marketing device on many websites on the internet. Basically, it is bottled natural spring water with your companies logo or trade mark on the custom make labels.
Natural Spring Water is water that flows naturally to the surface from a spring source without the need to drill or use pumps. Commonly the spring water contains all its vital minerals in it. Bottling at the source eliminates the need to use chemicals required to prevent contamination if the water were to be transported to an alternate site for bottling.
Get straight to your body’s hydration needs with the very elements of good health and vitality. Forget the salt, sugar, flavors and various impurities and toxins found in most waters. We’re talking about straight up H2O. Period.
The human body is almost 70% water. Water supports every function of your body in a big way, from temperature regulation to dissolving and flushing out toxins and impurities. Nothing can cleanse and quench your body like pure, distilled water. This is the most important drink that you can have (and Element H2O is oxygenated, which gives its extra ordinary flavor and clear, clean taste).
Many ailments and unhealthy conditions have been related to various forms of mineral accumulation in the body, from kidney failure to arthritis. It has been shown that distilled water actually removes these minerals from the body by dissolving them, instead of introducing more impurities like “Hard Water” and water from other impure sources.
The first 2 pages of a Google search on custom bottled water, has websites for water coming from any pure spring in our country, each claiming to be the purest and best tasting. They offer different deals on the custom labels also.
This is the most popular and latest form of making public your logo and brand. Just when you thought there were no more clever, creative and affordable ways to get your name, logo, theme or message in the hands of your customers, prospects and constituents, along comes Custom Labeled Bottled Water. Go ahead, look around – how many people do you see carrying their own bottle of water. A number of isn’t it? Everyone today knows the health benefits of drinking more water, so consider all the creative ways you can tap this army of walking billboards. A large assortment of calorie free flavors to flavor sparkling water to great taste is sold at http://allfreightfree.com.
I discovered the most unique form of branding that: Give your special day a mark of distinction by your personal and own brand of bottled water for your guests. The added touch of personalized bottled water on your wedding day lends a certain cachet to an already auspicious event. Make an impression on your guests with your attention to detail. Choose from our designer wedding labels and personalize with a message of your own. Perfect for weddings, cocktail receptions, engagement parties and outdoor wedding festivities.”
I guess you could even use this way to announce the birth of your first son – private label bottled water named after the baby. I am certain if I set here long enough, I can think of a million more or funnier but I believe you get the idea from the above. So goes the marketing of custom bottled water.
Is Our Drinking Water Healthy And What Is Healthy Water
What makes the water you drink “healthy water”? Most of us know that there is problem with some of our drinking water – sometimes it is the taste, other times it’s the smell. But what ever it is, most of us don’t believe that our drinking water is healthy.
It’s estimated 60% to 80% of all cancers are environmental in origin. Many of the studies have said about the presence of chemical carcinogens on surface, municipal treated drinking water and ground water too.
However, often overlooked are the beneficial properties in drinking water that can help protect us from cancer – namely total dissolved solids (TDS), hardness, and pH.
Drinking waterwith higher amounts of TDS and hardness results in lower heart disease and cancer mortality rates.
Fluoridation is a highly emotional and controversial issue in which it is difficult to separate fact from fiction. The bottom line: Is it effective? Is it safe?
Genetic damage in animals and plants has often been linkded with fluoride toxicity, congenital defects in humans and in addition to this a series of allergic reactions ranging from fatigue, urinary tract irritations, headaches, diarrhea can manifest due to polluted water.
Dr. Dean Burk, former researcher with the National Cancer Institute, claims “one tenth of all cancer deaths in this country can be shown to be linked to fluoridation of public drinking water.”
Worldwide there is very little fluoridation. Countries that start usually end up stopping it.
Is the chlorine found in our water used for drinking is developing both cancer and atherosclerosis? Josepgh Price,MD, in the end of 1960 decade penned a fascinating, still not truly accepted book demonstrating the co-relation between “Coronaries, Cholesterol, Chlorine.”
His experiments clearly demonstrate that “the basic cause of atherosclerosis and heart attacks and most common forms of strokes is chlorine. The chlorine contained in drinking water.”
Can chlorine be linked to cancer too? Chlorine combines with natural organic matter creating cancer-causing trihalomethanes (THMs).
Research came form Ohio, Louisiana, New York, Maryland, that where ever the higher levels of THMs are there higher levels of cancer also. Proper water filtration systems can remove these carcinogens.
Bottled water is big business. Normally bottled water tastes better than of the usual tap water. But is it “healthy water?” It depends on several factors.
Is it hard? Is it moderately high in TDS (total dissolved solids)? Most bottled waters in the United States do not give the information you need to answer these questions. Many bottled waters are processed water using distillation, reverse osmosis, de-ionization or filtration. Frankly, you can do this yourself and save money.
Of the more than 700 brands of bottled water available in the US, around 80% are processed water.
Purchase only bottled natural spring or artesian well waters that come closest to the “healthy water” criteria hardness 170 mg/l and TDS around 300 mg/l.
Another “healthy water” option is using an effective filter. Mediocre, excellent, and poor filters are easily available out in the market. Most states require 3rd party testing of water products; however, most people have difficulty understanding the results.
Preliminary research suggests that the ingestion of harmful chemicals from drinking water may not be the primary exposure.
Skin absorption rates for toxic chemicals in both children and adults are much higher than from oral ingestion for toluene, ethyl benzene, and styrene.Â
Inhalation during showering of TCE (trichloroethylene) was 6 to 80 times greater than from drinking the water. Lovers of pools and hot tubs take note.
One solution to consider is a whole-house filtration system for chemical removal, not mineral extraction. Point of use filters for bathing, showering, and drinking are also recommended.
Niche Marketing – A Case Study
A well-known recipe for success is “Find a need and fill it”. In today’s high-risk business environment, this is better advice than ever. Aggressive businesses are always looking for effective marketing tools. One that recently emerged is bottled water with customized labels. Custom bottled water is available as an advertising or marketing device on many websites on the internet and this article will try to trace how it has come about. Carbonated water is also available flavored with aromas for sparkling water.
Water that flows to the surface from a spring is considered natural spring water. Spring water retains all of its natural minerals. Bottled spring water is better for your body’s hydration needs; that’s important for good health. in this water you will not find the impurities, flavors, sugar, salt, and toxins found in most water.
The human body, over 70% water, supports all of our bodily functions. It regulates temperature, and also dissolves and rids your body of many impurities and toxins.Nothing else you consume can clean and hydrate your body like pure spring water. You cannot drink any fluid that is more important.
Far too many unhealthy conditions and illnesses have been linked to forms of mineral accumulation in the body. These might include problems ranging from simple arthritis to life-threatening kidney failure. Research has determined that many of these problems are solved by removing these minerals and then flushing them out of the body.
This has led to the biggest new fad– bottled water. The first 2 pages of a Google search on bottled water, has websites for water coming from any pure spring in our country, each claiming to be the purest and best tasting.
This leads to the newest and most popular way to get your brand, logo and slogan into the marketplace. It is bottled natural spring water with your companies logo or trade mark on the custom made labels. This type of marketing is known as private labeling.
it is a very clever and affordable marketing way to get your company name, logo, or message to your customers. Looking for something new and creative in the marketing industry? Custom labeled bottled waters or sparkling waters are a pouplar innovation, especially with the new health fad of always carrying drinking water with you.
I discovered an increasingly popular form of branding is private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, and so on.The label can even match the napkins and other items commonly ordered for weddings. One can even make private labels– instantly and for free– at freelabelmaker.
I guess you could even use this strategy to announce the birth of your first child– private label bottled water named after the baby.I am sure if I sit here long enough, I can think of a million more ways to use private labeled bottled water, but I am sure you already get the idea .