Posts Tagged ‘branding’
Is your business having a few problems?
You are certainly not alone in this, the whole world is suffering from the recession still at the moment. However are you doing what many companies are doing and just blaming things like a poor advertising agency?
If you are not concentrating enough of your cash flow into advertising then the chances are you are not doing too well as a company. The big companies like Pepsi and Coca Cola can afford to have huge advertising campaigns that include television ads, magazine articles and even mobile phone ads. What can you do to really boost the way in which your company is seen? Well for starters it might be worth looking into hitting your business’s local town. Sometimes this is a lot cheaper and can be a good way to start out advertising for your company. Hopefully this will start to bring you in enough money to go a bit bigger, perhaps regional and then the entire country. There are a number of cheaper options to take when it comes to advertisement. For most companies it started with a simple ad in a local newspaper, it can happen for you too.
Take a good look at the way you run things, have you even got a website, if you have is it any good? The web is becoming more important every single year with companies even being based on the web like play.{com and ebay}. It works if you use the appropriate web designers and SEO team. If you are looking to have your site looked at then look for web desginers in your areas – for example I would tend to Google Brighton web design
Of course getting the right printing design can take you along way because the combination of a seamless online and offline presence for your brand can really work wonders. Get together a meeting with not just the owners but the majority of the company, come up with some quirky ideas, if you think that one is unique then use it as it could be the one that brings in a lot of income for your business.
Are you investing enough in your Brand design?
Consumer behaviour is changing and it is looking to stay that way for the foreseeable future. Throughout the boom of the last few years, we have seen very small business adequately competing with the bigger brands. Many of these websites have gone local to global in a very short space of time, thanks to their prices. People were willing to buy products and services from a company or website they’d never heard of, if the price was lower. But business are loosing the battle against the recession every day, many of them most likely leaving customer orders unfulfilled, thus consumer confidence is at an all time low. What does this mean? well it means that all of those bargain hunters are returning to the big brands that they recognise, even if that means spending more money, because they don’t want to take the risk.
With the recession causing people to loose their jobs, some have looked to the internet as a portal for their salvation, but starting their own business. But even in the recession, web business is booming, Barclays showed that even in the credit crunch 98,000 new business popped up over only a three month period. It can be a thankless route to success. Around the same number of businesses failed during that period too!
I believe that most new online business fails due to bad branding. You brand and logo are the first things that your future customers see. This is how you are judged by those who keep your business afloat, the people logging in everyday to buy your goods, that see you as a logo and that logo is critical to the process. But it’s so often the case that startup owners put off paying professional logo design in the initial stages. All to often its “Lets see how many customers we can get before we think about branding”.So what they do is, try to knock one together in paint or get a mate down the pub to create one. Many new companies unfortunately opt for cheap Vista Print Logos or free clip art to design their brand.
This isn’t acceptable for a Brand. All web business now more than ever, need to look much bigger and much more capable via good marketing, to retain customers and encourage new ones. In these anxious times the image of stability and reliability is more crucial than ever. Very small businesses need to look like a much bigger business, its possible. As I’ve touched on above, people nowadays are more and more attracted to bigger brands and bigger companies. And finally, a good image will make it more likely for customers you do have to refer you to their friends and family.
The bottom line is this. Bankruptcy will hit around half small business very early on in their life, usually within two to three years. Badly planned marketing strategies are thought to be the main cause of most websites decline. A custom logo design helps you create the right image for this marketing to succeed. So do yourself a favour – start looking at some sample logos in your industry and see what the successful ones have in common. Then get yourself a proper graphic designer to plan and create a great corporate identity that will help you not only stay afloat but truly stand out and succeed.
Will your Brand see the end of the Recession?
The current climate is causing a real shift in how consumers use the internet. Throughout the boom of the last few years, we have seen very small business adequately competing with the bigger brands. Many of these websites have gone local to global in a very short space of time, thanks to their prices. Before the recession web users searched out the best price for the products they wanted, now they look for the best brands that will still be there when they need them if something goes wrong. But business are loosing the battle against the recession every day, many of them most likely leaving customer orders unfulfilled, thus consumer confidence is at an all time low. What does this mean? well it means that all of those bargain hunters are returning to the big brands that they recognise, even if that means spending more money, because they don’t want to take the risk.
Although in times such as these when people are worried for their jobs or loosing them, some start to consider their dream business online and of being their own boss. Research from Barclays last year showed that there were 98,000 start-ups created in the UK within a three month period, despite the credit crunch. Yet it’s a tough road to go down. While nearly 100,000 new start-ups are taking off another 100,000 are crashing to the bankruptcy pile!
I believe that most new online business fails due to bad branding. You brand and logo are the first things that your future customers see. It’s crucial to what people use to judge whether you are trustworthy or not. But it’s so often the case that startup owners put off paying professional logo design in the initial stages. It seams to be a matter of “Lets wait and see what happens, then we will design something”.Then they design one themselves in photoshop and thinking that looks fine, load it up to the site. Many go for free clipart template business cards and stationery design from somewhere like vista print.
This isn’t acceptable for a Brand. All web business now more than ever, need to look much bigger and much more capable via good marketing, to retain customers and encourage new ones. In these anxious times the image of stability and reliability is more crucial than ever. You also want to avoid looking like a very small business, even if you are one. So, these days online customers are looking back to the bigger brands or at least who they deem to be the big brands. And finally, a good image will make it more likely for customers you do have to refer you to their friends and family.
The fact of he matter is. About 50% of all new start-ups are forced into bankruptcy within only a few years. Experts agree that one of the main reasons for failure is poorly thought out and shoddy marketing. A custom logo design helps you create the right image for this marketing to succeed. So do yourself a favour – start looking at some sample logos in your industry and see what the successful ones have in common.Find yourself a professional designer who can carve out a unique identity for your brand and ensure its success in such a stormy climate.
Marketing BS Tricks Pepsi into Spending $10m on Logo Design
Evolution of Pepsi Logo Designs on YouTube
It’s the biggest recession in modern history. Massive corporations previously thought of as indestructable are collapsing. The ones who remain are being extra cautious not to keep spending ridiculous amounts of money on things like marketing campaigns. Right?
Not for Pepsi. The soft drinks giant are reported to have spent an incredible $10 million for their new logo design. Yes, you heard me right. It’s just a fraction of the estimated $1.2 billion they’re spending on a global rebrand of all their products.Correct me if I’m wong here, but if I spent that amount of silly money on a logo you’d think I’d be getting the hottest logo EVER – correct? Erm, not quite. If you ask me, the new Pepsi logo is terrible. As a recent LA Times article put it, it looks like a fake foreign knockoff of Pepsi. To begin with the font they used has been revealed as being almost identical to one they used for Diet Pepsi back in the 1980s. Then we come to the motif of the logo. It’s hardly changed! And it’s hardly taken the design world by storm. In the words of design critic and editor of Before & After magazine John McWade, the new Pepsi logo is “static, empty and vaguely bland”. Let’s take a look see and try and find out what they spent all this money on for their logo?
The new design has been done by New York based branding agency Arnell. A mind blowing document got leaked on to Reddit by an anonymous mole, which was one of the things used to present the new logo design to Pepsi execs. The document, modestly named “A breathtaking design strategy”, is a 101 in advertising BS. According to this document, the new Pepsi logo has been inspired by the likes of the architecture of the Parthenon and the proportions of the Mona Lisa. The next step in this raving luncay compares the Pepsi logo with Planet Earth’s gravitational fields! There’s even a bit where it talks about “The Gravitational Pull of Pepsi” in the shopping aisle.
If you read this crazy document you will understand how this all happened. Pepsi came to this hotshot design agency and asked for a new custom logo design. The head honchos at the design agency heard cash registers going off in their heads. First they got one of their graphic designers to throw together a few rough sketches and sample logos which eventually became Pepsi’s simple new logo redesign. OK so that was what, maybe a couple days work at most for a competent designer. At this point it would be laughable to have even thought about charging $10million for basically a two overlapping circles and a curved line, wouldn’t you agree? So they told their team to spend the rest of the time coming up with the most outrageous, masturbatory and extra-terrestrial justifications of the design. They cranked up the BS machine to the ‘it’s gonna blow!’ mark to show how this new logo is linked to THE ENTIRE HISTORY OF HUMAN ENDEAVOUR AND THE TIMELESS FORCES OF THE UNIVERSE. Now THAT’s worth ten million dollars! It would have been hilarious to have been in the room during the presentation. Pepsi, you got hustled!