Chime School

Posts Tagged ‘car magnets’

In a far too harried world, we’re often searching how to have timely information; just in front of us for when we need it. Need was in search of a solution….

The information providers required their message in client’s faces and clients hoped for easy access to a fast fix for their problems – information offering up those solutions.

The perfect integration of problem and solution was in none other than the fridge magnet. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the space on the home’s fridge. Plumbers, electricians, real estate salesman, vets, doctors, local politicians and many more besides now rely on the efficacy of the fridge magnets ability to deliver it’s message.

The power of a insignificant fridge magnet rests in the reality that an average fridge is opened – read viewed – around 17 times each day. That’s a lot of exposure. 

A fridge magnet marketing card uses the same raison d’etre, but with a larger imprint area. This invention uses a small magnet at the head of a full color printed card. The substaintial benefits of the magnetic marketing card are its lower cost, size on size to a fridge magnet and its lighter weight and hence lower distribution cost. 

For many small businesses needing to have a larger than average message on the family fridge, they are a fantastic choice.

A further extension of the fridge magnet has been the development of a thicker material suitable for car magnets with the same ease of movement and positioning wherever you want on a car.  So these car magnets offer never seen before flexibility, to business owners, to utilize their vehicles as moving billboard. 

A recent marketing innovation is to get passers-by a parked company car, take a fridge magnet off the car; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.  

Advertising is a key aspect of promoting your business and without it, you’ll never reach your true level of success. So effective advertising permits access to a larger customer base. 

With the option of television or radio out of the reach of the majority of small businesses, they have to resort to advertising within their means. 

The options are all local; press, bill boards perhaps, on site signage, word of mouth, car magnets and having relevance to the community. Keeping it simple and working with the local community is most beneficial.

This maintains market relevance as the small businesses endeavour to service a local market. Vehicles for most small business people are utilized for both business and private use. It’s here that car magnets are wonderful as they are so easy to install and then remove as your life ebbs and flows. They make your vehicle a multi-purpose machine.

They are one of the lowest cost means of getting an advertising promotion on a car. It transforms your car in seconds into a moving advertising billboard. And in the same time, reverts to your private car.

If you follow this routine, caring for your car magnets is of import, to ensure they look great in five years, as they did when you first put them on the car. Simply, don’t pull them across the paintwork, keep them clean on both sides and never stack things on top of them whilst off car.

In their off car life they must be protected to avoid harming them. This is simply easy when you use this new protect-a-mag pocket into which go your magnets, away from damage. 

These car magnets give you a flexibility unavailable in any other “on-vehicle” signage. A magnet on the car will boost your profile and that’s good for your business success.