Chime School

Posts Tagged ‘creative public relations’

The human body supports all of our physical functions, and is over 70% water. It regulates temperature, and also dissolves and rids your body of many impurities and toxins.Pure spring water cleans and hydrates your body better than anything else. Important? It’s the most important fluid you can drink.

Water flowing to the surface from an underground spring is considered natural spring water. Characteristically, natural spring water loses none of its minerals. Bottled spring water is better suited for human hydration, a crucial factor for your good health. Such water is free of the flavors, sugar, salt, impurities and toxins found in most water.

This has led to the biggest new fad– indeed, a whole new industry– all kinds of bottled waters. The first 2 pages of a Google search on bottled water, lists many websites for water from any pure spring in the USA, each claiming to be the purest and best tasting. This then points to the newest, most popular way to get your logo , brand, and slogan into the marketplace. It’s bottled natural spring water that sports your company’s logo or trade mark on custom made labels. This type of marketing is promoted as private labeling.

These days, bottled water with customized labeling is available as an advertising or marketing device on many websites on the Internet. This is a clever, affordable way to market your company name, logo, or message to your customers. The marketing industry always looks for something new and creative; custom labeled bottled waters or sparkling waters are a pouplar innovation, especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.

Public relations teams are thinking of all kinds of ways to take advantage of this trend. A creative PR consultant will find it difficult to run out of ideas. Politics, business, charities, churches, sports, and even family events are just a few of the possible fields for this new PR tool.

An extremely pouplar form of branding that I found was private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, and so on.The bottle label can be matched to the other items commonly ordered for weddings, such as napkins. It is even possible to make private labels instantly for free at freelabelmaker.

I guess you could even use this fun gimmick to announce the birth of your first child– private label bottled water named after the baby. I am sure if I sit here long enough, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .