Chime School

Posts Tagged ‘fridge magnets’

Sneakily. magnets have a way of getting under the guard of message weary consumers.

With an average of fifteen daily openings it is a centre point for home life – fridge magnets do get viewed . Once there, they have a knack of sticking around…ready for the right moment the home owner wants the service, product or help.

Key to being kept, is the relevance of the message to the householder – do they anticipate needing what’s offered – and if so, it’s onto the fridge 

To those in advertising a fridge magnet is non-perishable, so long lasting. With an average life span of 4.7 years the fridge magnet gets plenty of views for its low price You will find NO other advertising medium that lasts the time like a magnet. 

Most common of all fridge magnets are the rectangles and squares. They are readily available in a variety of sizes from postage stamp size and larger. The larger the size of the magnet the more magnet material is used and so the higher the price for the magnets.

In a time short world, even having your message read is a challenge.  Pulling your prospect toward buying from you, may often need just some different graphics, a smart twist of phrase or something else…

Custom shaped fridge magnets provide a way to differentiate. There are many different contour cuts – taps for plumbers, houses for real estate salespeople, cars for car repairs, chickens for takeaway chicken shops and so on.  And if there’s nothing suiting you in the standard selection of shaped magnets, you can design your own.

Why fridge magnets are so interesting is, they are sitting there…waiting for the customer’s need to arise and at that moment – bam…you can help them. Once distributed, fridge magnets quietly go on advancing what you do, until the prospect’s needs are present – they get around the main problem with advertising – the need for a co-incidence of seeing the advertisement and the need to buy. 

In a far too harried world, we’re often searching how to have timely information; just in front of us for when we need it. Need was in search of a solution….

The information providers required their message in client’s faces and clients hoped for easy access to a fast fix for their problems – information offering up those solutions.

The perfect integration of problem and solution was in none other than the fridge magnet. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the space on the home’s fridge. Plumbers, electricians, real estate salesman, vets, doctors, local politicians and many more besides now rely on the efficacy of the fridge magnets ability to deliver it’s message.

The power of a insignificant fridge magnet rests in the reality that an average fridge is opened – read viewed – around 17 times each day. That’s a lot of exposure. 

A fridge magnet marketing card uses the same raison d’etre, but with a larger imprint area. This invention uses a small magnet at the head of a full color printed card. The substaintial benefits of the magnetic marketing card are its lower cost, size on size to a fridge magnet and its lighter weight and hence lower distribution cost. 

For many small businesses needing to have a larger than average message on the family fridge, they are a fantastic choice.

A further extension of the fridge magnet has been the development of a thicker material suitable for car magnets with the same ease of movement and positioning wherever you want on a car.  So these car magnets offer never seen before flexibility, to business owners, to utilize their vehicles as moving billboard. 

A recent marketing innovation is to get passers-by a parked company car, take a fridge magnet off the car; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.