Chime School

Posts Tagged ‘SEARCH ENGINE OPTIMIZATION’

You can effectively maximize your site’s search engine optimization (SEO) by having your article marketing outsourced when you are trying to sell a service or product through the Internet.  SEO encompasses the steps for letting your website gain the best ranking that it could get for certain keyword searches in the results pages of the search engine.  The possibility that an Internet surfer will visit your site is substantially increased if your URL is placed on the first page of the results.

More traffic to your site means that you have a better chance of selling your product or service and unique articles offer an inexpensive way to increase that traffic.  The first purpose of the articles is to allow you to place the keywords and phrases that you believe would be searched when a potential buyer of your product or service uses the Internet to look for your kind of product or service.  In this way, the search engine spiders will know that your website is focused on those keywords and phrases and will include your site on the results pages when someone searches for them.

Submitting your unique articles to those websites that collect them is a key step that should not be neglected.  These sites that collect articles already have high rankings in the search engines so that the ranking of your own site will be pulled up because of the links to your site that are included in your articles that result in more and more backlinks to your website as the number of articles that you have submitted increases.

The second purpose of the articles is the natural generation of backlinks to your site.  Search engines, particularly Google, consider backlinks as an indicator of the popularity of your site.  Your ranking in the search engine results will rise as the number of backlinks from quality websites increases.  Also, you may gradually become an expert in your specific field as you get more and more articles published on those websites.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster.

Therefore, marketing with articles on tap is very important in maximizing your SEO activities.  And if you feel that you do not have enough time to write those articles, you can always depend on article writing services.  The prices offered for the quality articles are quite affordable.

Article by John Black

Search Engine Optimisation or SEO as it is known by, is an essential ingredient for any website to succeed.  However it can be very confusing for website owners especially for those new to the entire idea of marketing online .  There are usually 3 reactions the whole idea of SEO ;

1.  Some feel that it is a waste of time and that only the act of putting a domain on the internet is sufficient.

2.  Some believe that they can just do it all themselves and that there is not much to it.

3.  Many feel that it is definitely something that should be delegated to a professional and that their precious time is better used doing things for their companies that they excel at.

All three perspectives have merit, for some businesses just having a domain is enough.  The type of business this would work for is one that’s unlikely to have people looking for their services online .  For instance a personal Chiropractic practice in a reasonably tiny city.

In a touch larger towns, depending on the amount of competing businesses have internet sites online, it may well be possible to get superb results by doing a small amount of promotion yourself.

For the majority getting it to work best really does need the services of a professional Search Engine Optimization expert.
Search engine optimisation is a field that is continually changing and the systems and systems that need to be used to get good search engine visibility are also an ever changing phenomenon.

the brilliant thing about using Search Engine Optimisation to get your internet site to rank highly in the search engines is that it is advertising that not only is working for you twenty four hours a day, seven days each week.  It is a way of bringing in customers that are actively searching for what you are providing.

Consider the traditional types of advertising – paperspapers, magazines, TV, local papers or radio.  They are all a sort of shotgun approach, sending your advertising far and wide in the hope that your future clients happen to be reading, watching or listening to them at precisely the right time.

While with search engine promoting it is simply possible with good SEO services and a well set up site, to put your offering at once in front of the individuals that have purposely looked for your product or service by typing it into a search engine.

Another great thing about using search engine optimisation to lift your business, is that it is measurable.  Unlike more traditional forms of advertising, it is entirely possible to track what quantity of people come to your website.  Not only that you can tell where in the world they come from, which keyword phrase they once found you, which search engine they came through and how many came thru each of the keywords.

With more traditional advertising not only is it a shotgun approach, in most cases it’s not quantifiable and usually the costs concerned are extremely high.

For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services visit www.linxhurricane.com today

To make money online, you could be using Google AdWords to drive traffic to your website. But before you begin, you need to have the right keywords in order to your succeed. People usually use popular keywords and these are often expensive to bid on. This doesn’t have to be so, you can find top keywords creatively and for free too. Here are some ways for you to do so and find top keywords for your website.

Discover The Keyword Search Suggestion Now?

Joining Forums

Forums related to your website’s topic are one of the best places to initially start your keyword search. You can easily find related forums by using the search engines, simply type in the word “forum” after your website’s topic. For instant, you can type “computer forum” or “Forex forum”. You can then join these forums and then start browsing through the threads and postings. Read through the conversations and pick out common terms, words and topics. As you do this, you can build your keyword list from these common words and terms.

Keyword Tool From Google AdWords

Making use of Google’s Keyword tool is also a good option to find popular keywords. To find this tool, just type “Google AdWords Keyword Tool” into the search engine. When you get there, simply type in your topic word or phrase then click on “Get Keyword Ideas”. Tick the “Use Synonyms” box bring in more additional suggestions, so please do so. You will get a list of keywords plus some additional keyword suggestions. Included in the results are the search volume and this is very useful. Best of all, this is all free.

Amazon.com Method

Book content is one thing that most people overlook when it comes to researching for keywords. Amazon.com provides you with a peek at tons of book content, keywords and information. You do this by searching for the top selling books, preferably the top 5, related to your topic and then you can go through the books content page and look for keywords. What’s great about Amazon is that they allow you to browse through the books’ first few pages and you can use this to find more keywords. With this, you get the keywords that you need and also a good idea about what your audiences are looking for.

Your Competitor’s Website

There are also other popular websites where you can find keywords. But make sure that these websites are related to your topic. You can start looking at their content. These blogs or sites are usually optimized for certain keywords in search engines. Take a look at the sites page titles, meta tags, keywords, descriptions and headers. This will give you an idea for keywords that you need and what audience they are targeting.

Paid Keyword Tools

There are several useful keyword tools that you can use on the Internet, like WordTracker.com, KeywordSpy.com and KeyCompete.com. However, they are not free and require payment in order for you to make use them. These web based tools are very crucial for extensive keyword research because also you can extract keywords by the thousands. Do remember that these tools can sometimes be difficult to use.

The aforementioned articles are simply some of the most common methods you can use to find the top keywords for your niche. Just remember that keywords can be found everywhere and there are numerous ways to find them. What is important is not how you find them, but how related they are to your website, to your audiences and to your sales conversion.

Discover The Keyword Search Suggestion Now?

As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.

Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:

Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, SEO services.

In my experience, most web designers these days don’t even know how to include search engine optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Websites that have either no or empty Meta tags no headline tags and in some cases no title tags! What is frustrating about this is that all of these are extremely easy to include.

So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search engine Optimization‘ somewhere within their marketing or sales material. Take the precaution of checking that they actually know what that means, many don’t. The way to check it out is to look at sites they have already completed – particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.

These things are very easy to check. The title tag is easily visible to you as you open the site in your browser, you will see it on the very top of your screen. To double check the other items you will need to view the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.

The last thing to check for is to see if the headline is within headline tags. Between these tags you should see the main headline of the page, this should include the keywords that you want people to find your website with.

Article by Johnathon Black

I spent a great deal of my time working on search engine optimization (SEO) for my various websites and blogs.  Basically, an Internet business has only two choices when it comes to improving SEO.  One of those is to handle your optimization efforts in-house, while the other is to hire a consulting firm to assist you in the project.  Such consulting companies cause me some concern for serveral reasons.  Some of them are not nearly as well informed as they ought to be about the details of optimizing for the various major search engines.  They rely on rumors without the empirical data to confirm these often incorrect assumptions.  Some of them are nothing more than linking farms that disguise themselves as SEO consultants.  These ill-purchased links occasionally allow your site to show short term gains, but those advances disappear about the time your check to the consultants clears the bank.  The last of my reservations about these companies, at least the last that I will mention in this article, is that they tend to be overpriced for the limited value that a business typically receives.

If you read the first paragraph of this article, you know my recommendation:  Do it yourself, unless you can afford the extremely high prices of someone like a Brad Fallon or a Leslie Rohde.

But to take the do it yourself approach, you need some help in the form of basic search engine optimization education and good, well engineered software to help you gather and analyze the immense amount of data required to indicate potential areas of improvement and to track the results of the strategies that you implement.  I wrote a comparison of the most important SEO solutions on one of my websites.

I am an avid enthusiast of SEO Elite (see sales page).  This software is one of the products of the Callen brothers’ company, and it has been a leader in the SEO software niche for many years.  Until now, I have always endorsed it without any reservations.  However, I know that the company plans to release a new version of SEO Elite in the near future, so I hesitate giving it my full endorsement right now, unless you can find out if those of us who own the original will be able to upgrade SEO Elite 2.0 at a reduced rate or unless you decide to by another Callen miracle solution, Keyword Elite, because you can buy both at the same time for a substantial discount.  I bought both at the same time and, together, they are still among the best investments I have ever made!

The only other comparable SEO software package is guru Leslie Rohde’s Optilink (you’ll land on the sales page).  Leslie Rohde is the patron saint of optimization, a genuine genius.  Rohde taught me much of what I know about search engine optimization.  Pardon the lack of modesty…I know an immense amount about SEO.

To those companies that can afford the expense, I strongly recommend buying both products (as well as the amazing Keyword Elite).  But if you are in a financial pinch and want to begin with just one of the two, I’m going to break with my longstanding position of suggesting SEO Elite and recommend Optilink, instead–temporarily, at least, until I have an opportunity to thoroughly test SEO Elite 2.0.

Optilink and SEO Elite are very modestly priced for such robust software; they cost only around $200 each.  If your cash flow problem is temporarily significant, Rohde’s company offers a much less sophisticated program called Optispider that is only around half the price of the better Optilink.  Furthermore, if you are shopping in the bargain basement, another software tool you could consider is Mark Ling’s Traffic Travis in the same price range as Optispider, that is about $100.  I describe each of those alternatives in my lengthy review (see the link in the first paragraph).

I am a frequent user of both SEO Elite and Optilink, and I believe that they compliment each other marvelously.  They are tremendous time savers in both gathering the data and in helping make sense of it all.

The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

Wriiten by Rick Smith at 10th Degree Online Marketing and Jazel Automotive SEO.

There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don’t mention here, but these WILL take you a long way):

1) On a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov Top Level Domain do so, otherwise a cheap .info will be ok)

2) If possible, I will rename the URL to each money page to include the main keyword for that page.

3) Implement Google Analytics for the site and ensure the tracking script is added to every page (if not already done).

4) Go through the “money” pages and make sure that the title, descriptions and keywords meta tags are different and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.

5) Go through the non-money pages (i.e. pages you don’t care about from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered.

6) I also nofollow any links to overhead pages from all of the pages on the site other than the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc pages add to Google’s view of the “trust” for the site. On all other pages I just want the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates. If your main keyword page is something other than the home page, modify your approach accordingly.

7) I then optimize each page’s content for it’s main keyword, etc. It’s critical that each word or phrase used in the keyword META is found on the page to avoid keyword spam penalties.

At this point the on page optimization is complete enough to start with link building. In case you were wondering, link building is tough. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to make this process less time consuming, without going black or even grey hat. Contact me at Mississauga Search Engine Marketing if interested.

For many blog owners, they fail to capitalize on search engine traffic because they have no clue as to how to go about optimizing their blogs. This is one reason you’ll see so many bloggers fail to earn money online.

SEO’ing your blog post is simple. It can be done in three easy steps. These three steps can increase browsers to your site and make the difference in a blog that makes the blogger virtually no income or one that becomes a great source of additional income.

Here are a few simple tips to optimize every blog article you write and start reaping the rewards of free traffic from search engines.

For starters, you should make absolutely sure that your article url’s are SEO friendly. With free blogs like Blogger, this is already done. WordPress blogs need a little work. If you use the WordPress blogging platform, then change your url structure so that WordPress will produce SEO optimized url’s when you post an article.

To do this in WordPress is find the the Permalinks tab, and click the radio button along side the Custom field. Then you’ll put a percentage sign followed by the words Postname. {Immediately after the words postname, Now} add another percent symbol. This makes sure your blog will have SEO optimized urls.

The most important tip on SEO optimizing your blog is to put the keyword in the Title of your blog. Let’s say you’re blogging about earn money easy, then make sure these keywords are in the Title of your blog. What you don’t want to do is put unrelated keywords in your Title. Using the keywords in the Title, then you’ll rank higher than if you name it something totally unrelated.

The next important step is to use the keywords in your Post’s title. If you’re trying to get people to visit your post about online auctions to to make a living online, then your keywords need to be in your post title. Not something like How I Make Money With Auctions. If you do this, the search engines will have trouble determining what your post is about and prevents search engine users from finding your blog post. This is the secret to also earning high paying clicks with Adsese.

These 3 tips will be letting the Search Engines understand what your post is about. By taking a little extra time and making it easy for the search engines to know what your post is about, the search engines will rank your post higher in the Search Engine ranking pages.

Building links to each of your optimized post is the last step in dominating the search engine rankings with your blog post. Ahh, but link building is a whole nother article that has to be saved for later. First, get acquainted optimizing your own blog and blog post.

Critic: Alex Chia
Evaluation: 5/5
Product: AffiloBlueprint

Are you hit by so many affiliate marketing training products that you don’t know which one to choose? Every day, there are new ebooks and online courses on affiliate marketing that assure you to make money online by buying their products. The problem is many of the tactics taught are non-effective and missing the essential elements.

It’s very tough to find a great training program on affiliate marketing that you really can benefit from. AffiloBlueprint is however a product that falls into this category.

AffiloBlueprint Overview

Developed by Mark Ling and his Affilorama team, AffiloBlueprint is a step-by-step affiliate marketing ecourse teaching you how to build a profitable website from scratch. The technique of this ecourse was demonstrated in front of a live audiences in 2008, where Mark Ling build an profitable affiliate website from start to finish. The AffiloBlueprint is re-created from the same course in front of the live audience, with some advance tactics included.

You can read more about the AffiloBlueprint Review And More…

The Objective of AffiloBlueprint

With AffiloBlueprint, you can create multiple affiliate web sites, all generating good profits. Starting with a $50 a week website, you can grow it from there. You can transform your $50 per week website into thousands of dollars website fast with AffiloBlueprint techniques. With AffiloBlueprint’s simple and useful system, your website can easily make thousands of dollars per week.

Within AffiloBlueprint

55 Videos, 12 Topics, 12 Weeks. You’ll find:

• Niche Research, Market Research and Keywords Research
• Developing Great Content for Website
• Domain, Hosting and Website Development
• Great Search Engine Optimization Methods
• Newsletter Strategies
• Analyzing Website and Problems (Great Videos)
• PPC (Pay Per Click) Strategies

During my evaluation of AffiloBlueprint,I wandered if there is any unnecessary lessons in this ecourse. However, I find that everything included is necessary. Goes through every lessons, as you’ll need everything for your affiliate marketing success quest.

AffiloBlueprint Uniqueness

A WordPress template designed especially for AffiloBlueprint, is given to you, at no additional spending, allowing you to create a great website from WordPress blog environment. Affiliate marketing has never been so easy for newbie. The videos are so easy to understand that you do not need any former affiliate marketing knowledge. Will this ecourse be beneficial for affiliates who are already in the market? Don’t lose sleep over this, there are many other super strategies you’ll find in there, that can explode your income.

In addition, these bonuses are given to you for free. Super Affiliate Strategies and Affiliate Extreme System are 2 fantastic products Mark Ling is giving away to anyone joining AffiloBlueprint.

AffiloBlueprint is a comprehensive and great affiliate marketing online course! If you want to make money through affiliate marketing with little money and less risk, look into AffiloBlueprint!

Find out about more with AffiloBlueprint Review And More?

Get Website Traffic Video

Blogging can be a fantastic way to get more traffic charging full speed to your website.

The good news is that setting up a Blog for your website is surprisingly easy but there are a few caveats and things you need to change to ensure your blog is setup correctly to get maximum exposure in the search engines.

Before we start discussing what you should and should not do with Blogs, let’s take one step back and define what a Blog is.

A Blog can be thought of as a simple, public online diary where you can write entries (posts) into the diary.

Being public, the posts can be viewed by anyone who happens to surf by your site, and hopefully you have heaps of people reading each post you make, and contributing to your Blog in the form of adding comments, looking at relevant links you add to your blog, watching audio and video, and hopefully linking to your blog from their website, if they have one.

What is particularly attractive about Blogs, is that the entire process of Blogging is very simple to do, mainly due to the great quality of Blog software available that you can install on your website.

Decent Blogging software provides all the functionality you need, the management of posts by yourself (and others), the categorization of posts (something that is essential) and even the process of telling other blogging websites every time you make a new post automatically.

Automatically telling other sites about your posts is a huge plus since it’s getting known on the Internet, without the need for you to be having to manually “submit” your blog in order for people to find out about it.

Now in my opinion, one of the most important things to ensure is that you don’t just use the Blog as a sales page (I recommend you leave the selling of your products and services to your actual sales page on your website).

Obviously you will want to talk about your products and services, and the benefits visitors will get in using them, but I believe it’s important not to have an all out sales pitch, as that will tend to turn off visitors who may be seeing your message for the first time. I also recommend you talk about non-business stuff, information about you, the person, some of your interests, things you have found of interest on the Internet, etc.

When considering finding out more about search engine marketing; it pays to visit professionals to help you achieve the best and most rapid results.

When people read these personal posts, they get to know the real you, and form a relationship with a “real person” and not a nameless website, and this can only assist you in future sales with these people.

A Blog also allows (and in fact encourages) participation by visitors, who can post responses to your entries, and this is often a great way to stimulate interesting conversations. Good Blogging software will allow you to remove spam responses (where visitors or programs “write” messages directing people to their site) as well as to moderate conversations that are in appropriate or off-topic.One of the best reasons to use Blogs is to help you rank highly in the search engines. The search engines love Blogs, provided they are providing relevant and quality content.

To give you an idea of how important search engines see Blogs, Google bought one of the largest Blogging sites out there (blogger.com). Having a focused relevant site with interesting and useful content can only help you in your journey to find true search engine love.

If you have read any of the other articles on this website, you’ve probably gathered that I preach relevant useful content. Blogs are no different than other web traffic techniques, you need to ensure it’s relevant, and ensure your separate your posts into logical categories.

For example if you have a website about software development, you may make posts discussing programming generally, other posts about training for software developers, and more posts about a specific computer language like Java.

It’s vitally important that you don’t just lump all posts together for a number of reasons. Firstly, people coming to your Blog may have a specific interest in some of your posts (training for example) and may find it hard and frustrating to easily find all posts you have written on training if you have not clearly defined categories (and allowed posts to be searched/sorted by these categories).

Likewise the search engines may decide your Blog as less relevant if you lump all your posts together than another Blog elsewhere that has posts clearly defined in categories. Search engines very much prefer categorization of information and reward websites that categorize correctly with high er rankings in the search engine.

The most popular open source blogging package is wordpress. Check that out online.

WordPress is a free blogging package (yes nothing to pay!), and is extremely flexible and easy to use without sacrificing anything in power and flexibility. I use this package and recommend you do as well.

Because of its popularity many Web host’s have it available for installation on their websites for you with “one-click” installs.