Posts Tagged ‘social networking’
“BURGER SLAYER” Interactive Marketing Campaign for Hardee’s® and Carl’s Jr® CKE Restaurants Inc Launches
These brands are using mobile technology and user created content to promote their products. Spacedog
Los Angeles, 2006 July 10, CKE Restaurants, Inc. Carl’s Jr. ® and Hardee’s ® restaurant brand new “cross Burger” campaign to 34, men 18 to start the main target of protests. The Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Resturants Inc. are created by Spacedog.
Dynamic and unique campaign will use mobile communication technology interaction and Hardee ‘s and Carl’ s a small brand to promote the location of the consumer from the store in order to make full use of the site’s user-generated content promotion, the first of the two brands.
The idea was for consumers to show evidence of a “burger slaying” through photos taken with their cell phones of themselves, their friends and even thier pets! When it comes to the store location, you can pick up one of Hardees or Carl’ jr delicious hamburgers at a store location elseware. They were able to submit images by sending photos from their mobile phone to Carl’s Jr or Hardee’s, by email, or by uploading images from their digital cameras directly onto the site.
Has been selected the best photos posted to the web on a daily, consumers have voted in support of their favorite. Once a month, announced the overall winner, who was crowned “killer Hamburger Month” and receive a free hamburger a month.
Stores to generate awareness for the sport, Hardee ‘s and Carl’ s small shops show persistent organic pollutants in the form of sets of napkins machine, which will include submission of a detailed description of mobile web camera images. Instructions for customers wishing to submit photos taken by digital camera were included as part of the promotion. Social netowork sites such as MySpace, photo sharing sites like Flickr and even Yahoo banner ads were largely used to increase the online influence for Hardee’s and Carl’s Jr. built additional excitement for “Burger Slayer”.
In addition, individual regions of the set up of marketing activities, are in order to promote national awareness of the city.
Spacedog an independent, full-service, interactive marketing agency with a unique and effective results for their customers, entertainment, travel, retail, financial, advanced technology and industry focused on the creation of leading a campaign of quick service restaurant.
In 2005, the company launched its entertainment Spacedog Department, focus on the development of branded entertainment property, and with major brands, is based on original graphic novels created by the Corporation and the Top Cow comic. 2006 was a busy year for Spacedog, which has worked on and even released some productions they did with studios and networks. Spacedog company with some well-known brands and entertainment companies contains but not limited to, Mazda, Citibank, Qantas Airways, Carl’s small and Hardee ‘s restaurant, Sony Pictures Entertainment, Universal Music Publishing Company, EarthLink company, Fox Sports, Westfield Shopping Center , also Interscope Record of the Company . Spacedog is located in the city of LA in California.
Why Social Networking Sites Can Enhance Business Performance
Internet marketers are always looking for new ways to make money online. One of the latest ways that is available is through social marketing sites.
Social networks allow different groups of people to connect with each other and exchange information. The social network is filled with individuals and links that tie them together. It can be a group of family members spread around the country, to governments and even professional groups. Here are some of the ways that you can make money using social marketing sites.
Social networking allows for several people to communicate, and one of the fastest modes of advertising is through word of mouth. If one person gives another a good review of your website, product or service, this second person in turn may stop by to check it out. By getting involved with networks that are grouped with similar interests as your website is that you can use this word of mouth communication to your advantage.
The most difficult part of social networking is finding the sites that cater to your interests that will still be profitable. Choose a genre that is too broad, and you are sure to have a lot of competition. Choose one that is too focused, and you will not have a broad enough customer base to profit on. You need to find the balance of exclusivity and popularity.
Social media sites are also a great place to find new potential customers. Finding the right clients for your product or service is half of the battle of promoting your product. Since people that have similar interests tend to stay together, but may operate in different interest circles. You can use this to your advantage in two fashions – one, you already have a focused group of potential cleints to start with. Plus, if they love your products or services, they will tell friends in other circles as well, expanding your sphere of influence effectively.
Social sites also allow your customers to get the feeling that they know about you – and people tend to purchase items from people that they know or that they are more comfortable with. In order to use this most effectively, you have to be a prominent character on the social network site. Be an active poster in good standing and keep your name as one of the leaders of the group.
Along similar lines, you have to remember that the most successful social networking relationships are long term. If you want your social networking to be productive, you need to develop lasting friendships with the people in your social networking groups.
Another positive about social sites is that it allows you to keep in touch with consumer needs and wants. Who better to get ideas from of products to sell or services to offer than the people who will actually purchase these from you? You may get ideas of products and services to offer that are unique to what you currently offer, or ways that you can improve your products and services to stnd out from the competition.
You will also find that using social networking sites are one of the more cost effective ways of building your customer base. While you can always find a one time only customer online, your best way of making money is through repeat custom, since you do not have to spend the advertising dollars to attract someone else. You can use social networks as a way to improve customer relations and prove your reliability to your clients.
Furthermore, social networks will continue to thrive and become more popular. Places like MySpace, FaceBook, Twitter and Friendster attract new members everyday, giving you access to new and potential customers daily. Not to mention social network sites like Squidoo which actually allow you to make money from Squidoo Social Network
There are many other social sites available online and catering to different interest groups and markets. If you want to make use of social sites to build your business, it is important to know which ones are suitable for your market. You can download a Free copy of Social Media Directory of over 400 Social networks for your reference and learn how you can make full use of these social sites with Internet Marketing Strategy to enhance your business performance online at www.BOBmarketing.com
Social Networking Defined
Social networking with Social Media Sites, we have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most people cannot, even though they have join and sign up to social networking websites, especially online.
Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, in schools or in the office, it is most popular on the internet. This is because unlike most high schools, colleges, or workplaces, the internet is filled with billions of individuals who are looking to meet other internet users and develop friendships.
When it comes to social networking on the internet, websites are used. These websites are known as social networking websites.Social networking websites are just like an online community of internet users. Depending on the social networking website, most of these online community members share a common passion, whether that passion be hobbies, religion, or politics.Once you are given access to the social networking website you register with, you can begin to socialize.This socialization include reading the profiles or profile pages of other members or even contacting them.
Social networking is often grouping specific individuals or organizations together. Some social networking websites focus on particular interests, others that do not. These websites are usually deemed traditional social networking websites. These types of websites typically have an open membership. This means that anybody can join in as member, no matter what their interest, hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of like minded friends; thus eliminating others that do not meet your interests.
There are many things to learn about social networking and how you can use social networking to promote your products and services. Nowadays, even politicians use social networking in their campaigns and have proven successful in providing information, creating realtionships and buzz online including winning campaigns.
Social networking has infact become become part of the New Wave Marketing used by many businesses, online as well as offline companies to learn and search for new markets.
There are many social networking sites available online and it is important to know which ones are suitable for your market. You can download a Free copy of Social Bookmarking Sites Directory of over 400 Social Networking Sites for your reference and learn how you can make full use of these social networking sites with Internet Marketing Strategy to enhance your business performance online at www.BOBmarketing.com