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Posts Tagged ‘web design’

There are some main ingredients and some optional parts to getting a website up and running. This article will discuss what you absolutely need for internet users to actually find you on the world wide web. This includes your domain name, a place to host your web site files, the actual making of your web files and optionally to secure your content if need be. Let’s get further into each.

Registering a Domain Name

To help people browsing the web to remember how to get back to your site, you need a domain name. Google.com is one of the most familiar domain name that almost everyone using the web knows. When starting out, you may want to look into some companies offering you to purchase cheap domain names to start your web business. Their features are quite similar to the bigger companies, if not the same, and are a great cost effective solution.

Web Hosting

Your web site files need to be stored online for people to get them. If you have an image, a PDF file or flash presentation, for others to see it, there has to be a location always ready to show those files. This is where an affordable web hosting solution comes into play. At a price of five dollars or less a month, you can normally get an inexpensive hosting solution that will host your sites files.

Web Page Design

The web site is comprised of files, including HTML files, Image files, Videos or Flash. This has to be created by either a web designer or yourself. The site will look better if a person with the better skills is creating it. Web hosting sitebuilders or Dreamweaver may be used to get your site up and running quickly. Again, the tools used will be directly related to quality.

Secure Hosting (Optional)

Many sites use a brochure style setup with static data, so the need for optional secured hosting is not a requirement. For those sites, that are collecting more precious information, especially credit card data, will want to buy ssl certificate to protect their users data. The data is protected by a web server certificate that changes your site from http to https, indicating to the user it is secure. The transformation to an https site is what makes the site use the certificate to encrypt the transmitted data, so it is kept away from prying eyes. It is a necessity for these sites, but not for regular sites.

Those are four basics you need to start any web site and will get you started. You then need to decide what additional components you may need to also include in your web site package.

Web design refers to the designing and graphical representation of Internet content in the form of websites and other web applications using various forms of media. Website designing has become one of the major services in today’s time. With the increasing number of websites being launched everyday, website designing India has gained tremendous importance for business promotion. search engine optimization (SEO)is helpful to web design

Every company longs to run a successful website in order to improve its business prospects via the Internet. It is because of this reason that web development India has become a widely popular and desired service. Website designing forms a very important part of the web development process. Users would always find attractive, alluring, and easily navigable websites more appealing superior to looking at a drab and dull website. Website designing comes into effect from now on. You could win the hearts of your target users only through a website with best web design. It can help you realize your business aspirations.

Website design India basically refers to those companies that provide website designing, web development and SEO services with their centers based in India from where they work. If you choose to outsource your web development work to these companies, it would be really beneficial for you. You could get your website designing done in less money and at a lesser time. Many of these web development India companies also offer e-business solutions to various website owners who are looking at their website design from that perspective.

You should be certain about the kind of website you want for your business. It should be in sync with the business process and the type of services you are suppling your customers. Proper website designing involves pictures, theme, and the complete layout in tune with your business purpose. It also takes into consideration user-friendliness and navigability of the website. You should look for a successful website designing provider in India with all these points in mind. While looking for a reliable website designing India, consider the portfolio, experience, and infrastructure of the provider. Try to ensure if the chosen website designing company has the potential to handle complex web design projects.

You are certainly not alone in this, the whole world is suffering from the recession still at the moment. However are you doing what many companies are doing and just blaming things like a poor advertising agency?

If you are not concentrating enough of your cash flow into advertising then the chances are you are not doing too well as a company. The big companies like Pepsi and Coca Cola can afford to have huge advertising campaigns that include television ads, magazine articles and even mobile phone ads. What can you do to really boost the way in which your company is seen? Well for starters it might be worth looking into hitting your business’s local town. Sometimes this is a lot cheaper and can be a good way to start out advertising for your company. Hopefully this will start to bring you in enough money to go a bit bigger, perhaps regional and then the entire country. There are a number of cheaper options to take when it comes to advertisement. For most companies it started with a simple ad in a local newspaper, it can happen for you too.

Take a good look at the way you run things, have you even got a website, if you have is it any good? The web is becoming more important every single year with companies even being based on the web like play.{com and ebay}. It works if you use the appropriate web designers and SEO team. If you are looking to have your site looked at then look for web desginers in your areas – for example I would tend to Google Brighton web design

Of course getting the right printing design can take you along way because the combination of a seamless online and offline presence for your brand can really work wonders. Get together a meeting with not just the owners but the majority of the company, come up with some quirky ideas, if you think that one is unique then use it as it could be the one that brings in a lot of income for your business.

Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. Website navigation is an extremely important elements when it comes to determining the effectiveness of a website. This article is about the key principles of designing website navigation.

Site navigation should be simple and make sense to an ordinary person. There is always room for creativity, but it can be seen that well-designed websites have similar navigation layouts.

Keeping in mind the purpose of the site and the intended audience is crucial when designing navigational elements. Nearly all sites exist to either inform the visitors about products and services or sell them. Therefore there are some basic guidelines to follow:

Make sure all navigational elements are clearly links by using standard conventions for links such as buttons, menus, underlining the text or changing color on mouse. You need to make sure you do not use clever and unclear names for links.

When you decide to use non-conventional links you need to tell the visitor that it is a link. For instance, suppose you are creating a site where there is a map with a few cities marked on it and you would like to let the visitor click on the city name to find out more about this city. Inform the users that in order to learn more about the city they need to click its name.

It is crucial that you remember about the “Three Click Rule” used by the majority of web developers. Users usually do not click more than three links to get to the information they are looking for. It is therefore very important that every page on your site can be accessed with three clicks.

I do not recommend using a flash movie or other type of splash page on your website. It is important that your site is attractive but simple. However, if you decide to use one, you must not forget to use META REFRESH tag which will take the visitor automatically to your homepages after just a few seconds and also provide an easy to spot and clickable link or button so that the visitor can click on it and go directly to your home page, as otherwise a great number of people will simply leave your website. It might sound strange, but most visitors are not looking for entertainment but information.

Navigation Element Locations

Top Menus – a top of the page menu bar is usually located directly below the page header graphic that contains the site logo. Items located there can be single links or expanding and drop down menus. Items can be either graphics or just plain text. In all cases it is important that you add a hyperlink which the visitor can click and get to the described information.

Left Side Navigation – it is usually implemented as a text area or column on the left top area of the webpage. Similar to the top menu, each item located here can be either a single link or expanding menu.

Right Side Navigation – not used really often, but if used, it is implemented as either a column or text area in the top right section of the website. Majority of site designers use this area to place ads rather than site navigation items.

Bottom Menus – these menus can be either a menu bar or footer depending on the design. When it come to menu bars graphics and text links are used, but with footers only text links.

Important Navigation Elements

Internal Page Links – Every page on the website should be within two or three clicks from the home page. Important pages should be ONE click away. The kind of website will determine which links are to be displayed in a special way.

Login Boxes – login boxes should be displayed in a special way. These element are most often located at the top left, top right or inside the page header.

Shopping Carts – if you need to use a shopping cart on your site you need to make sure that a view cart button is clearly visible on each page. The place most often used is the top right side inside the header or just below it.

Order Buttons – these buttons need to be quite big and easy to spot. The fewer clicks it takes to get to your order page, the more orders you will get.

Breadcrumbs – they are links and a graphical representation which tells you where you are in the site. They are most often located at the top left below the header. Each word is hyperlinked and links to the previous page. They are in the form

Home-> Articles-> Marketing

External Links – external links can be used anywhere but are most frequently used inside the text areas on a website. They may be used as references to other sites, to recommended by you products and to pretty much anything else.

Advertisements – they are most often banners and text with a hyperlink. Ads can be placed anywhere on a webpage but are usually used just under the header banner, down the right hand side of the page, under navigation elements on the left margin, across the bottom of the page or even interspersed within the test areas of the page. “Above the fold” ads have been shown to be more effective.

(“Above the fold” is the expressions which means the area a site visible without scrolling).)

Downloadable Items – if you offer downloadable items such as audio, video or pdf files, make sure that you tell the user haw big the file is and whether they need an application to use the file. If your files need a special application remember to provide a link to such application. For instance, if there are pdf files on your site make sure you also link to the free Acrobat reader.

Site Map – it is a perfect way if you want to layout the whole site to the visitors. (It is also good for search engine spiders).It is just a list of all the pages of your website with clickable links to these pages.

Summary

A good navigation system can increase the numbers of pages viewed by each visitor. It will most probably result in the increase sales, signups and members which will make your site and you more successful.

OK, so you have come round to the idea that you need an internet prescence. You have started to come to terms that the internet is the future of advertising. The old favourites of paper based business directories, newspaper adverts and media advertising may soon be a thing of the past. It is purely a case of moving with the times.

The scary thing for many new webmasters is all of the initial costs of setting up a website. I remember all too well just how expensive it was around ten years ago when I had my first website designed and built. It was based on the subject of speech therapy for stammering and I was investing in this new site at a time when I did not have a great deal of money. It has however one of the best investments that I have ever made. The website certainly enabled a lot of people to find out about the stuttering therapy service that I offer.

These initial setting up costs include the web design, the web hosting and the purchasing of the domain. Then there are the ongoing costs of web promotion; there is of course no point in having a top notch website if nobody ever visits it.

So how can we obtain a web design service for an affordable fee? Just like it is in other forms of business it is not so much what you know but who you know. It is prudent to ask people that you know if they are aware of any web designers. This may well help you to obtain a quote on what is referred to as mates rates.

The second way is to speak to freelance web designers as these people usually offer cheaper rates than the web design agencies. Many up and coming web designers start up on their own on a self-employed basis and are normally happy to offer a discount whilst they are building up their portfolio.

You have decided that the time has arrived when you need to have an internet prescence for your small business. You have started to come to terms that the internet is the future of advertising. The old favourites of paper based business directories, newspaper adverts and media advertising may soon be a thing of the past. It is purely a case of moving with the times.

What is often scary for the new website owners are all of the initial costs involved with setting up a site. I remember all too well just how expensive it was around ten years ago when I had my first website designed and built. It was based on the subject of speech therapy for stammering and I was investing in this new site at a time when I did not have a great deal of money. I have to say that it has proven to be one of the best investments that I have ever made. The website certainly enabled a lot of people to find out about the stuttering therapy service that I offer.

The initial costs of setting up a website include paying for the design, the domain and the web hosting. Then there are the ongoing costs of web promotion; there is of course no point in having a top notch website if nobody ever visits it.

So how can we obtain a web design service for an affordable fee? Just like it is in other forms of business it is not so much what you know but who you know. It is a good idea to ask your friends and colleagues if they know of any professional web designers, especially if these friends or colleagues already have a website. This way you may be able to secure a deal on “mates rates”.

The second way is to speak to freelance web designers as these people usually offer cheaper rates than the web design agencies. Many up and coming web designers start up on their own on a self-employed basis and are normally happy to offer a discount whilst they are building up their portfolio.

Maybe you are a new online marketer who doesn’t match my previous level of ignorance. I often think, “If I had only known then what I know now.” The “then,” of course, is when I first ventured into the Internet business arena. I could easily fill a book with important things that I didn’t know how to do but that I attempted regardless. It’s unbelievable how many tasks that had consumed hours of my precious time had to be redone, once I overcame my ignorance bit by bit.

Occasionally I try to keep new online marketers from copying my foibles. Tips that if I had known them at the time I began my first Internet business venture I could have started making a decent income sooner, could have spent less time by doing it the right way the first time and wouldn’t have to tell embarassing stories about myself now.

Here is today’s life altering tip: Every page on a web site is a landing page.

I laughingly believed that every prospective customer who came to my site would first come to my home page. They would all digest the valuable content there, and then they would use that information to thoroughly explore the rest of the site in an order that I happened to find logical.

If I had discovered someone who could tell me how Internet surfers actually locate my website and how they behave once they get there, my websites wouldn’t have looked the way they did those early attempts. They may not have been as pretty, but they might have produced a liveable income. I guess I should have either hired a consultant or used an online marketer to build a business website for me–one that actually had a chance of meeting my goals.

Here are some things that would have saved me a great deal of time and money in the long run:

* Understand that search engines do not view the Internet as a collection of websites; instead they see a collection of individual pages

* Each individual page on your site and mine should be authored in a way that it contributes to the websites main purpose (sell, obtain leads, whatever)

* Track real human beings to see how they move through my website, which is often very different from the way that I expected that they would

* More quickly discovering that, cumulatively, the interior pages of my website receive more first time visits than my home page

* Recognize that an aesthetically pleasing page is not the same as a productive page

* Learning that spending some money early on can earn a lot more money down the road–and sooner rather than later

I actually love the process of designing the architecture of business websites, now that I actually understand it, so I probably would still not do what I recommend to you: Hire a professional Internet marketer to build yours. Meanwhile, there were plenty of other tasks that I could have had done professionally to allow me more time for my learning.

Hundreds of thousands of online stores on the Internet; and Yahoo only owns more than 20,000 stores. The only way you can build traffic to your yahoo store, is by strategically featuring in online searches. The higher the level of your SERPs (search engine ranking pages) the designated product category you provide more of the visit to your website and higher conversion.

Search Engine Optimization (SEO) is the key to obtaining a high rank on search engines. When the Western areas, are stored in your Yahoo search engine rankings improved steadily.

SEO is usually thought about as placing the right keywords in the right spots. However, as search engines become more intelligent and wisdom, which is no longer sufficient. Yahoo store uses a proprietary language requirement complex RTML, so that the task of Western integration more difficult. For your yahoo store to succeed in the race for search engine listing, here are a few notable SEO ideas: Product Descriptions

Product descriptions contained in the strategic position of the keyword can bring potential customers streaming in to your Yahoo Store. Moreover, if a user is searching for a particular product, there are very high chances he/she is about to buy it.

Product Image Names

An often overlooked aspects of Yahoo’s search engine optimization is the name of the image storage products. Search engines such as Google, Yahoo, MSN Live etc. recognize image names and even provide extensive image search features. Naming your product images correctly can play an important role in improving SEO listings.

Meta tags

Dynamically generated meta tags containing unique keywords and descriptions on each page of your yahoo store are great support to the over SEO services effort. These meta tags between the first search engine to look forward to when spidering your pages, make them an important strategic significance of the search engine list. Page Title Tags

Page title tags inform the search engine what exactly to expect inside a page. Unprofessionally page can not proved to be known as a huge disappointment with the search engines and your store may be downgraded Yahoo’s search engine list. Hence you need dynamically generated smart page title tags to be approved as relevant content by search engines.

When considering your business website design, extra attention should be paid to every detail to make sure it performs optimally to serve its goals. Here are five very important rules of thumb to observe to make sure that your website performs well.

1) Do not use splash pages

Always remember that we attract our site’s visitors for a purpose (or set of clear purposes), and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, splash pages are meant to be visually attractive. The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Make sure your site navigation is intuitive

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Provide a clear indication of where the user is

If your site is well designed, users will easily flow from one page to another. However, along the way, they may feel like returning to a previously visited page to read it more carefully, to remind themselves of details or to compare one set of features to another. Provide a way for them to retrace their steps or to know how to get from “point g” back to “point c.” Using a breadcrumb trail serves this purpose very nicely.

5) Use audio only very cautiously

If you are determined to have audio automatically load and play for your visitors, be sure that it a) makes a genuine contribution toward meeting your objectives, b) allows the site’s visitors to control and volume levels and c) is not on a page on which all of their attention should be focused upon reading the carefully written copy. If your audio does not meet all of these criteria, make the sensible choice and disable it.

Your http://www.99sites.us/>online business will benefit from attention to details such as these.

Web design tip number one – Use black text on a white background.

Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background.  For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.  Your web design should stick with the basics of making your text easy to read on the screen.

The web design reasons for it include…

In order for you to be able to sell to your potential customers.

1. Your web design needs to make it easy for people to take in your information.
2. Research indicates that having more than a 15% background tint will negatively impact on the effectiveness of your sales message.
3. Your web design needs to be all about conversion and less about the branding.

If you are a small to medium business then selecting a dark text on a white background for main copy usage use is the most sensible and cost effective strategy to use.

Identify the most popular keywords.

A critical step in any internet marketing program is to research the most popular key phrases and target these in your web design.  Then once you know what they you need to make sure that these keywords occur on your website.

To grow your business, you web site needs to be seen and that need to come mostly from search engines ranking you for your key words.

Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.

Make your web site visually appealing.

Some graphic designers may be worried web design tip number one and number two are diametrically opposed to web design tip number three.

The reality is that you need to be found in the search engines and have your information easily communicated first.  But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.

By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.